During the implementation of the project ‘Youth for better Media’, which is funded by the European Union, it was shown that young people are increasingly moving away from traditional media and that journalists play a decreasing role in informing and educating them. Therefore, an important segment of the project is to establish cooperation with and to introduce young people to editors and journalists and their work. Young people within the #MladiZaBoljeMedije network, which was established as part of the project, discuss topics and content that interests them and that they can suggest to newsrooms.

The benefit of this cooperation is mutual: media with content for young people can achieve greater readership/audience/readability among the younger generation, while young people could learn from professional journalists what is credible information, how to make news and check facts and thus learn how to recognise misinformation and fake news in the long term. N1 is the first regional and local 24-hour multimedia information platform that markets its content to a potential audience of around 20 million people in the region, with production centres in Belgrade, Sarajevo, Ljubljana and Zagreb N1 is CNN’s exclusive news partner in the region.

Youngsters with Emela Burdžović- Slipičević

Emela Burdžović-Slipičević, host, editor and producer of N1, hosted the young people gathered by the #Mladizaboljemedije project to give them an opportunity to look behind the scenes of the daily work of journalists, producers, editors and other employees of N1 television. “The visit of young people brought together by the ‘Youth for Better Media’ project to N1 Multimedia was mutually beneficial. Young people got acquainted with the system of work of N1 television and digital platforms, received first-hand answers about the challenges of modern journalism and media freedom in Bosnia and Herzegovina, advice on raising the level of media literacy, and the N1 team excellent guidelines on how to improve the visibility of their content among the young audience.

The visit resulted in an agreement on cooperation in the near future." Faris Smajić, a student at Burch International University, stated “When I visited N1 television I was positively surprised by their way of working as well as the overall atmosphere among employees. I’m glad that we have a quality TV station in Bosnia and Herzegovina and I hope that N1 will be even better in the future.”

Youngsters with Emels Burdžović- Slipičević

Amin Bešlija, a student at Vogošća Secondary School, told us  “My experience with the N1 was unique and I would love to repeat it. I was impressed by their way of working, which is very interesting and where, as in a family, no one does just one thing, but everyone does everything if necessary.” The Youth for Better Media project is implemented by Mediacenter Sarajevo and the NGO ’Ja bih u EU’.